Views

Chris Hackley, Phd, is Professor of Marketing at the School of Management, Royal Holloway University of London. He is the author of the excellent book, Advertising and Promotion – Communicating Brands [SAGE Publications] which includes two advertising agency planning case studies by pioneer planner, David Brent. Chris Hackley is an international commentator on the ad agency planning role and has published research on advertising research, consumer research and marketing communications in many leading journals including Journal of Advertising Research, International Journal of Advertising, Admap and Journal of Business Ethics.

Several senior advertiser executives have said of David Brent – ‘He was our anchor man in the agency’‘I found David’s maturity, experience and sound thinking most helpful’ – ‘understanding our problems with flair and innovation’ – ‘bringing to bear a keen marketing mind’ – ‘a dedicated professional at all times’ – ‘we always found David’s contribution most significant’.